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A brand that had exclusive selling rights in gas stations all across Mexico, was now facing its biggest challenge yet: to break free of PEMEX as a partner and to transform into the leading lubricants manufacturer in Latin America. With the development of new brands and ecological products, we took Akron to an international competitive level that transcended lubricants, dabbling into service stations, storage and fuel distribution.

 

Teams Involved:

  • Market Intelligence
  • Marketing Partners

SYNTHON

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2G

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HEINEKEN

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COMEX

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EL CIELO

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CASA SAN MATÍAS

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HERDEZ

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INTERMODA

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