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A Mexican leader in food production, the brand entered a tough category dominated by Campbell’s. That’s why the strategy was focused on a unique audience: the foodie. So, we developed a digital platform that offered an unexpected experience for a product as common as canned soup. Its success opened the door for us to offer more technological experiences involving Virtual Reality and Holographic displays, with spectacular results.                                 

Teams Involved:

  • Market Intelligence
  • Interactive and Technological Solutions
  • Marketing Partners
  • Strategic Planning
  • Creativity and Design

PROMÉXICO

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HERDEZ

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ANDARES

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TIERRA Y ARMONÍA

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HONDA

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AGRADE

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LAPISA

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KIVA

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