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A national leader in cooking oil decided to enter the Premium Oils category, dominated by its main rival, Nutrioli. The Canoil brand was developed and launched with an advertising campaign anchored in powerful consumer insights, which achieved a 20% market share in under a year.

 

Teams Involved:

  • Commercial Unit
  • Marketing Partners
  • Strategic Planning
  • Creativity and Design
  • Media
  • Audiovisual Production

DULCES DE LA ROSA

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AGRADE

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2G

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INTERMODA

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CASA SAN MATÍAS

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HERDEZ

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MAMÁ CONEJA

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SYNTHON

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