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When the acquisition of your company develops an uneasy feeling among your employees, what is the best course of action? This was the challenge that Synthon Mexico was facing. Through the campaign “Be Proud of Being Synthon”, we gave a new meaning to what it means to be part of a Dutch company that has the essence of Mexico in its veins, erasing the chasm between the company and its people, making them feel an integral part of this new chapter in their history.

 

Teams Involved:

  • Marketing Partners
  • Strategic Planning
  • Creativity and Design

SYNTHON

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SECRETARÍA DE ECONOMÍA

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AGRADE

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COMEX

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CASA SAN MATÍAS

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PROMÉXICO

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INTERMODA

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HEINEKEN

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