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The University of Guadalajara’s foreign languages school, faced the opportunity to reach the open market, so they had to look more attractive than a competition with years of brand positioning. Along with Alquimia, instead of the common, played out message of the competition about languages opening doors for people, a campaign was created to portray languages as taboo and exciting, appealing to the rebellious nature of teens who immediately felt identified with our message.  

Teams Involved:

  • Marketing Partners
  • Strategic Planning
  • Creativity and Design

PROMÉXICO

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HERDEZ

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LAPISA

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INTERMODA

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PROULEX

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CANOIL

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KIVA

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2G

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