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A shopping mall in Guadalajara that became part of the landscape, needed to recapture its audience and become a trendy and fashionable spot again. For this purpose, the consumer experience was redesigned, communicating it through both ATL and BTL media.

 

Teams Involved:

  • Marketing Partners
  • Strategic Planning
  • Creativity and Design
  • Events and Brand Activations

PROULEX

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EL CIELO

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HERDEZ

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2G

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INTERMODA

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PROMÉXICO

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HONDA

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LAPISA

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