Be Part of a New Movement
GREENROAD represented a compromise with the environment, and as a product of Akron, this couldn’t be kept just as good intentions; it had to be put into motion. Therefore, our strategy consisted in positioning the brand with an emotional attribute, opening the opportunity to start a social movement in favor of our planet.
is now part of the Sales Top 10 of Akron
It’s the bestselling product nationwide in AUTOZONE
And a repeat buy
in 50% of the gas stations in Mexico